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Hispanic family Latinos represent a major growth opportunity for CUs. Source: Shutterstock

Credit union marketing has evolved tremendously over time. Credit unions, once seen as the mom-and-pop-shop approach to financial services for the “little guy,” have evolved into a strong financial cooperative movement that empowers and enriches more than 118 million member-owners nationwide. Few financial industry success stories rival the growth of credit unions in size, scope and service, and effective marketing has been central to that growth.

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