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Gear Up Your Online Content to Maintain Members’ Trust in a Crisis

Learn content marketing strategies that can help your CU establish or maintain trust during the coronavirus pandemic.

By Jeff Bradford | April 15, 2020 at 11:48 AM
coronavirus microscope Source: Shutterstock.

By now you’ve probably gotten your fill of anxious phone calls from members wondering how the coronavirus crisis will affect their finances. What if you had a bunch of informational materials already at hand to refer them to?

That’s where content marketing comes in. In this case, you’ll want to create and share targeted, timely information about the crisis to build or maintain a strong, trusting relationship with your members or potential members. After all, credit unions are set up to work directly with the community and help their members succeed, so members are especially going to look to you for guidance through a crisis that has the potential to affect their lives so dramatically.

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