X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Five-star rating from a member.

Smart leaders know that in today’s enormously competitive environment, it takes more than satisfactory customer service to thrive. Although good service is a must, it’s the many different ways that your credit union engages a member, both person-to-person and digitally that makes the difference. With that in mind, the guiding light for the credit union’s vision is about creating a high-quality member experience. The member-experience vision that defines your brand should create a relationship and an emotional connection with the member. The goal is to build loyalty, and to make a member want to stay, conduct additional business and advocate for others to join. Your credit union’s interactions with members should delight them and anticipate their needs. The total member-experience involves your people and your technology. Routine tasks should be frictionless and human interactions should leave people feeling not just well-served, but special. Employees should strive and the systems should be designed to make members feel the credit union is going above and beyond the call of duty.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.