Microscope virus close up of the novel coronavirus. Microscope virus close up of the novel coronavirus. Source: Shutterstock

During this time of fear, uncertainty and misinformation surrounding the novel COVID-19 virus spread, employees, members and the community are looking for sage guidance and a steady leader. Amongst many anxieties during this unprecedented crisis, finances rank the highest in your community. According to last week’s USA Today/Ipsos poll, Americans have expressed greater concern about their financial well-being than their health.

As a community leader and a beacon of financial strength, now is quite possibly the most critical time in the history of your credit union to step up and deliver on the proclaimed promises of truly caring for and about members and community. How the credit union and its leaders respond during this crisis will be a defining moment in its legacy.

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