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Launching new lending technology Source: apixelstudio/Shutterstock.

The Irvine, Calif.-based CU Direct, a developer of lending software technology for the credit union industry, announced the launch of Origence, a new brand for its products and solutions serving financial institutions.

CU Direct said the Origence brand is another step in the company’s expansion to serve the indirect, consumer and mortgage lending needs of financial institutions through a single enterprise origination platform. The new product brand represents its focus on leveraging its expertise in “origination” and “experience,” to enable consumers and lenders to effortlessly move through the loan process in a continuously evolving lending environment, according to a statement from the organization.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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