Stack of credit cards Source: lentamart/Shutterstock

Imagine the ability to walk into your local credit union branch and walk out with a fully-activated debit or credit card. This can clearly be a differentiator from competitors that may be down the road from your credit union (and in the same zip code) and do not offer such a convenience – in particular if your member’s debit or credit card was lost, stolen or compromised and they needed a replacement card right away.

This is what instant issuance offers. Over the years, instant issuance has caught the attention of many consumers and financial institutions due to the benefits it provides. Thousands of financial institutions have taken advantage of integrating instant card issuance into various card portfolios – many are making it part of the overall business strategy because it helps increase card usage and activation, and ultimately helps create top-of-wallet and loyalty amongst members.

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