Woman in self-driving car Source: metamorworks/Shutterstock

With the dawn of a new decade come fresh and exciting technological innovations. But when those developments shake up your industry and potentially threaten your organization’s bottom line, the last thing you want to do is put your head in the sand. After all, we all know tech advances are ubiquitous and stop for no one. For credit unions, two recent disruptors are the rising popularity of ridesharing services and self-driving cars, which have the potential to encroach on what has been the industry’s bread and butter – car loans. However, these trends also represent an opportunity to credit union executives, who would be wise to implement innovative ways to adapt and scale up operations. This is a smart strategy and one that can keep their institutions successful and thriving for years to come.

Consider the recent changes technology has wrought in the automotive sales and transportation industries in just the past several years. Rideshare companies like Uber and Lyft have taken the world by storm. According to a 2018 Pew Research Center survey, 36% of American adults said they use ride-sharing services, and a whopping 61% said they were aware of the services but hadn’t used them. By comparison, in 2015, only 15% of American adults had used ride-sharing services, and 33% were unfamiliar with them. Just imagine how those numbers will increase in the coming years!

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