Thank you for sharing!

Your article was successfully shared with the contacts you provided.
New employee recruitment. Photo: SOMMAI/Shutterstock

A paradox is often used to describe a counter-intuitive result or statement. We see examples of paradox all the time. In our day to day we hear such statements as “Your enemy’s friend is your enemy.” In literature Oscar Wilde famously said, “I can resist anything but temptation.” And in our world of credit unions we see such paradoxical decisions as investing more in a less popular delivery channel (branches) than an emerging/more popular channel (mobile banking).

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.