New employee recruitment. Photo: SOMMAI/Shutterstock

A paradox is often used to describe a counter-intuitive result or statement. We see examples of paradox all the time. In our day to day we hear such statements as “Your enemy’s friend is your enemy.” In literature Oscar Wilde famously said, “I can resist anything but temptation.” And in our world of credit unions we see such paradoxical decisions as investing more in a less popular delivery channel (branches) than an emerging/more popular channel (mobile banking).

A paradox I’m excited to share with the credit union industry is highlighted in an upcoming Filene research study entitled “Winning by Losing: A Case Study of Alumni Effects on Credit Union Recruitment” (March 2020) by University of Texas professor and Filene Research Fellow Y. Sekou Bermiss, PhD. Effectively, the research examines the potentially positive effect of losing credit union employees to brand name competitors in the credit union’s own recruiting efforts. Despite the obvious evidence about the dangers of losing your employees to competitors, the research indicated organizations can indirectly benefit when they lose employees to high-status competitors. Because high-status organizations are held in such high regard, often due to previous financial successes or historical legacy, being associated with such organizations can be beneficial. When an employee moves on to a well-known high-status organization, that can be a positive signal to potential candidates that being employed at your organization can lead to prestigious future opportunities.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.