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ID Verification Startup Seeks to Secure Every Internet Transaction

With transactions going online, internet ID requires more than a one-size-fits-all approach, especially with deep fakes and synthetic identity fraud.

New ID verification ideas coming to CUs. New ID verification ideas coming to CUs. (Source: Shutterstock)

As the sharing economy, on-demand service networks, and digital banking and financial services sectors breed, the volume and value of all online transactions and corresponding fraud has also increased.

The San Francisco-based Persona, an identity verification startup on a mission to secure every internet transaction, is aiming to expand its efforts in helping businesses securely and seamlessly identify individuals. Co-founded by former Square engineer Rick Song and former Dropbox engineer Charles Yeh, Persona just announced its Series A funding round — with $17.5 million raised from investment firms such as Coatue and First Round Capital.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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