Smart credit union leaders have long known that they need to reflect the diversity of their membership and communities in management and on the board. It makes intuitive sense that in an increasingly diverse society, management and governing bodies should reflect the population they serve. Numerous studies confirm that this insight is correct, yet it is wise to consider diversity in even larger, more strategic terms, because companies that rank above average for diversity have higher margins, greater returns from innovation, improved customer/member-centric service and market awareness than less diverse peers.