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CU executives take steps up the career ladder.

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Cathy Graham Cathy Graham

The $4.6 billion Desert Financial Credit Union in Phoenix, Ariz., promoted Cathy Graham to EVP, reporting directly to the CEO. She previously served as SVP, chief marketing and strategy officer. Along with marketing and strategy, Graham will now oversee all retail operations, including the branches and external member services. In addition to her expertise in advertising and marketing, she has been instrumental in creating the credit union’s new brand, revised strategic direction and relaunch of its mission, vision and values.

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Tahira Hayes

 

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