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Arizona State University Source: Shutterstock.

Phoenix-based Desert Financial Federal Credit Union has purchased the naming rights to Arizona State University’s University Activities Center, which is home to the men’s and women’s basketball teams, as well as the school’s wrestling, gymnastics and volleyball programs.

The credit union said it will pay $1.5 million per year for five years under the agreement. It also plans to develop continuing education opportunities for credit union members and employees. A marketing and market analysis partnership, as well as an internship program for ASU students are also in the works.

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Tina Orem

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