Unlocking the Right Mortgage Experience for Buyers

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After an eight-year dip, mortgage debt is on the rise. As of this past January, American households owed a total of $9.12 trillion in mortgage debt, nearly as much as in 2008 during the early stages of the housing bubble, according to a mortgage industry study from SuperMoney. Competition among lenders is fierce, and the playing field continues to change. Big banks have long dominated the mortgage lending industry, but other real estate companies are taking advantage of technology to expand their services and wade into lending. However, at Golden 1 Credit Union, we believe credit unions can bring consumers something other lenders can’t – delivering the credit union difference with a human touch.

Automating and digitizing the mortgage process can be appealing because it appears to streamline applications, save time and reduce costs. More lenders – both traditional and nontraditional – are turning to the internet to modernize home buying. Amidst so many online options, it can be overwhelming for a consumer who just wants to buy a home.