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Future homeowner family Family looks down the path to homeownership.

Credit unions targeting first-time homebuyers have the opportunity to increase their lending portfolio dramatically. By welcoming first-time homebuyers into your credit union, you open the doors to a market that continues to grow, even as the home market as a whole continues to struggle.

When you are open to this demographic, you’ll need to do more than send out notices to existing members and allot a small marketing budget to the endeavor. Home buying seminars and other events that benefit both your credit union and the consumer are a must.

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