mortgage data Source: Shutterstock

2019 is proving to be a year of robust mortgage loan production and credit unions have been large contributors to the market. Despite the origination records that are being set, however, a common theme emerging from credit union partners is “How can we capture more of our membership base as mortgage clients?”

As of the end of 2018, according to Callahan & Associates data, credit unions were serving just 4.5% of their membership base. Given the record membership numbers of recent years, this leaves an estimated 112 million members untapped as credit union residential lending borrowers.  With share balances increasing as membership rosters grow, credit unions have some exciting opportunities to differentiate themselves in the market with niche portfolio products and programs to attract key segments of their membership base. Let’s explore some creative strategies for increasing visibility to your mortgage lending programs.

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