Jim Nussle speaks at AACUC CUNA President/CEO Jim Nussle speaks at the African American Credit Union Coalition conference in Charlotte, N.C., in August.

Diversity, equity and inclusion became important enough at CUNA Mutual Group that it built a team around the issues four years ago.

At CUNA, the board voted in September to add those goals to the seven core principles that have guided cooperatives for 175 years.

And the acronym "DEI" has garnered enough recognition to follow just behind "Dale Earnhardt Inc." in a Google search this month.

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Jim DuPlessis

A journalist for decades.

Credit Union Management