Use of digital tools in marketing.

Measuring marketing performance is the number one challenge we hear from credit union marketing managers. With small budgets, limited staff, increasing internal pressures and new competitors entering the market, solving this challenge is more important than ever.

Furthermore, as marketing budgets shift toward digital channels, the expectation to track individual channel performance increases. This is, after all, one of the touted benefits of digital marketing. Unlike traditional and outdoor marketing channels, digital can be tracked with a great level of precision that was never possible before.

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