Video marketing Video marketing

Offering your members exceptional, personalized service in the branch is old hat for most credit unions, yet offering the same quality of service beyond the branch is not as easy of a task. Today, members of every generation want to receive service that is consistent, personalized and frictionless, no matter the channel – and to be successful at this, you must start to think outside the box (or branch).

From marketing to member onboarding to account inquiries, more and more of these service interactions are taking place through the online and mobile channels. And it’s becoming clear that there is a lot at stake if these channels are not satisfying the needs of your current and prospective members – especially for younger demographics, like millennials and Gen Zers. With members spending more time online and less time in branches, your credit union should be spending 95% of its time and resources building digital experiences that are frictionless and personalized.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.