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Investment adviser social media use (Chart: IAA/NRS Evolution/Revolution report)

RIAs are increasingly embracing social media sites like LinkedIn and Facebook for marketing purposes despite the compliance challenges, notably compliance with the Securities and Exchange Commission’s “stringent” advertising rule, according to a recent Investment Adviser Association survey.

Relief could be coming, however, as the agency’s head of investment management, Dalia Blass, said earlier this year that she anticipated the IM Division would present “recommendations for a proposal on modernizing the advertising and solicitation rules” for investment advisors soon.

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