Economic concerns for Millennials Source: Shutterstock.

Securian Financial estimated over 50% of the current economic U.S. customer base will be under the age of 45 in the next 10 years. Importantly for financial institutions, younger generations, the attractive 18- to 34-year-old age group (millennials and Generation Z), are growing up and preparing to enter the economy in a big way. As a credit union, are you prepared for shifting generational needs?

Financial wellness is a universal goal everyone strives for, no matter the age or circumstance. However, there are many topics to consider when specifically thinking about millennial preferences, including differences in communication, financial challenges and digital expectations.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.