Cheers to Another Year of Serving Communities and Beer

CUs have more in common with beer concierges than one may think.

Every time we turn a year older, we’re fortunate enough to make it through another 365 days on the calendar, 365 sun-ups and sun-downs. Many of us are even fortunate enough to be able to spend time on the things we care about – learning more, growing more, knowing more about those things than we did the year before.

For me, one of the things I enjoy spending time learning more about is beer. Yes, I like to drink it, but what really interests me is how with just four main ingredients – water, malt, hops and yeast – one can produce literally endless combinations of incredible flavors. It seems to defy logic and mathematics. And so much can go wrong at absolutely every step of the way – the brewing process arcs toward entropy – so it seems unlikely that so many delicious beers could exist, but they do! Knowing more about beer makes me enjoy it more, and each year that I learn more, I want to share my expertise more with others so I can help them find the one beer that suits them perfectly at that moment. In that way, I like to think of myself as, or at least I aspire to be to my friends and family, a “beer concierge.”