Can Credit Unions Lessen Mobile Onboarding Dropout Rates?

Successful completion of an mobile application.

One of the many reasons members prefer their credit union over a bank is they know their best interests are their highest priority. They’ve heard friends and family tell horror stories of bank accounts being opened unbeknownst to them and of mortgage rates increasing without an offer to help refinance, however members trust their credit union. When it comes to innovation on the mobile channel, credit unions as a group had apps deployed up to nine months before their big bank peers (Source: MX).

In the years since remote deposit capture first entered the scene in 2003, credit unions’ mobile capabilities have stayed shoulder-to-shoulder with banks’ offerings. For example, Alliant Credit Union was recently noted by Nerdwallet as having the best mobile app amongst credit unions. Alliant’s app checks all the usual boxes: ATM locator, transaction history, bill payments and balances on demand. Nerdwallet, however, found its mobile deposit and money management tools especially member-friendly with a variety of mobile app features that illustrate credit unions want to attract and keep members with a unique and value-added service offering.