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Young consumers on mobile devices

Credit unions face the continual mission of figuring out what members want and working to provide those products and services in an effort to exceed expectations. This is particularly challenging because each generation seems to have its own set of unique needs and expectations; what the baby boomers want is not always what Gen X wants, just as Gen X’s expectations can be different from those of millennials and so on. And now, as the cycle continues, credit unions must assess the unique wants, needs and behaviors of Gen Z.

Gen Z refers to those born between 1997 and 2012. This generation’s oldest members are now either nearing college graduation or already in the workforce. Consisting of approximately 68 million Americans, this generation will have significant purchasing power in the U.S.


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