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Making Conversation With Members Via a Marketing Platform

The brief one-on-one conversations help USALLIANCE learn members’ needs and preferences.

Connecting with members. Connecting with members. (Source: Shutterstock)

USALLIANCE Financial recognizing the growing digital banking popularity — and a coinciding decrease of branch visits — adopted Micronotes’ artificial intelligence-driven marketing automation platform to communicate with its members through concise one-on-one conversations.

The $1.75 billion Rye, N.Y. based federal credit union, which began in 1966 to serve IBM employees, now has over 118,000 members including employees of American Express, PepsiCo and Big Blue. USALLIANCE has expanded throughout the Northeast, offering a full range of financial products and digital banking services.

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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