Consumer lending Consumer lending

Are you taking full advantage of your credit union’s lending potential? Regulations and compliance rules continue to change as the lending landscape shifts toward new demographics, namely millennials. This newer market segment operates in a completely different manner than its Generation X and baby boomer counterparts.

For one, they lean into fintech. Young Money cited 92% of millennials choose a financial institution based on digital services and 30% have at least one financial product not offered by their financial institution. Folding them into your lending program can make a huge impact on your credit union. All three of the above generations want to spend money, and you have the capacity to make it happen. The key lies in knowing each demographic, yet that can come off as generic and non-actionable. To be specific, you must know your members and know them well.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.