Achieva Box Car Rally Achieva’s signature Box Car Rally got its start through an unexpected idea from an employee. The event just celebrated its ninth year and attracts more than 3,000 spectators from the local community.

It’s no secret that a tight connection with the local community is key to business success. This concept especially holds true for credit unions. Too often, though, financial institutions take the easy way out and don’t do anything beyond writing checks and giving them to local organizations.

Instead, an impactful community relations strategy begins with purpose, which comes from your credit union’s story and employees (otherwise known as your biggest brand ambassadors). Gone are the days when credit union leaders come up with their next big community event without employee input and bring it to their team to implement.

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