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Mobile shopping app CUs strive to keep their cards top of wallet for online shoppers.

CUNA Strategic Services and the Seattle, Wash.-based fintech firm Switch, Inc. have launched a pilot program to test the market feasibility among credit unions for an app that helps members automatically update the card-on-file information they store with various merchants.

The app, called CardUpdatr, could help credit unions keep their cards top of wallet among members by ensuring that working cards are always attached to members’ shopping accounts. That in turn could increase card circulation, transaction volumes and brand loyalty for credit unions, according to the companies.

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Tina Orem


Credit Union Times

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