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Credit/Debit cards.

Anytime a digital brand like Amazon infiltrates a traditionally analog space, people take notice. Opening brick-and-mortar stores or acquiring a large national grocery chain, for example, are strategic initiatives that seem to fly in the face of Amazon’s e-commerce roots. Upon closer inspection, however, we can see these are actually additional ways for digital companies to reimagine the way things have always been done.

Apple is doing the same with the launch of the Apple Card, which the digital company calls “a new kind of credit card.”

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