PSCU’s Tech Venture With Lumin Digital

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In an era when small credit unions are frequently left in the technological dust on a consumer battlefield that is rapidly moving online, one CUSO is making a huge bet that strength in numbers will move many credit unions to the front of the competitive pack.

That huge bet is in the form of Lumin Digital, which St. Petersburg, Fla.-based PSCU launched about a year ago and which operates a cloud-based platform that integrates mobile and online banking platforms, card services, data analytics and call center support, among other things. The idea is to provide credit unions with more advanced technology that makes their digital experiences as competitive and as sophisticated as what many big banks provide — and meets the expectations of consumers who increasingly prioritize online and mobile offerings when they choose financial institutions.