Young girl with headphones Capture your members’ attention the way the song “Baby Shark” captures hers.

We live in a digital world. It’s a crowded one, but one filled with opportunity. The Nielson Norman Group talks about such opportunity through the 1% rule: 1/9/90. The 1% rule breaks down as 1% of digital users are creating content, 9% are engaging with content and 90% are just reading content. If your members are part of the 90%, you need to be a part of the 1%.

Do more than show them what you can do – show them who you are. The public at large is inundated with messaging about finances every day. “Consolidate your debt today.” “Earn cash rewards when you open a credit card.” Is it even possible to stand out?

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