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Expert Opinion

Opening Eyes & Dispelling Myths

Teresa Freeborn dispels the myths of the Open Your Eyes campaign and explains why its potential is enormous for CUs.

By Teresa Freeborn | March 11, 2019 at 11:46 AM
Image: Shutterstock.

We have a once-in-a-lifetime opportunity in front of us to raise consumer consideration of credit unions. It’s not that consumers haven’t heard of us – in fact 98% of consumers have – it’s that one-third don’t know enough about us to consider choosing our products and services. This is our consideration challenge, something we need to take on to make sure credit unions have a bright future.

The Open Your Eyes to a Credit Union campaign is the first iteration of the larger effort to increase consideration of credit unions among American consumers. This Awareness initiative grew from several needs in the industry, but its main purpose is to increase the consideration of credit unions among consumers.

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