Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Zeroing in on member satisfaction.

The financial industry is in love with data, and for good reason. Paired with the increasingly exciting field of analytics, data gives us a whole new view on what financial consumers really want, not just what they (or industry analysts) say they do.

Of course, for every ethical use of data analytics, there are 47 unethical ones. A recent Wall Street Journal article reminded me of all the temptations financial services professionals face as they get deeper into the use of analytics. It also solidified in my mind the massive opportunity credit unions have to differentiate themselves in the eyes of consumers wary of the way brands collect, analyze and share their data.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.