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Member service via artificial intelligence.

Computers have started to replace humans at the lower end of the financial advice market. Robo advisors – automated portfolio management services that use algorithms to dispense advice and manage investments – are becoming popular with consumers due to their low cost and ease of use.

Depending on where you sit on the financial provider spectrum, you may see this financial technology trend as a threat or an opportunity. But no matter how you respond, you can’t ignore it: Digital advice is here to stay. How you handle it will affect how current and future members view your credit union.

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