X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Credit unions whose own websites make it hard for members to find information on routing numbers, overdraft protection, check ordering and 22 other frequently searched topics could miss out on new business or even new members, according to a study by support technology firm SilverCloud.

The analysis of more than 10 million searches performed on SilverCloud’s self-service answer platform, which the Portsmouth, N.H.-based company said over 200 banks and credit unions use, found that 25 phrases (see accompanying list) were the most commonly searched for topics on credit union and bank websites in 2018.

Tina Orem

Dig Deeper

Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.