Through mobile tech and apps, HR professionals can:

Send push notifications: Mobile allows for the sending of quick updates to all employees (or targeted groups) on important information such as changes to benefits as well as the ability to easily access the various documents required. This can eliminate the challenge HR leaders sometimes face, especially in getting information to those workers who don't have corporate email or intranet access, as well as the time and expense incurred in ensuring that all employees receive critical information.
Leverage analytics: One of the important aspects of going mobile is the ability to analyze how employees are interacting with content. Through analytics, HR leaders can actually know whether the content is being consumed at all, what content is being consumed the most, and for how long. They can better understand what kinds of content employees prefer and use this information to possibly rethink how they create content to ensure they are providing information in a way that employees will best take advantage of.
Create content that actually resonates with employees: By leveraging analytics, HR and communication professionals can understand their employee base better than ever before and determine the best ways to distribute content through the small screens of mobile. It is well known that Millennials and GenZers prefer sound bites of information and video to long winded documents and diatribes. Mobile provides an easy distribution channel to offer employees content the way they want to receive it and when they want to receive it. It allows those involved in HR and employee communications to better reach employees with content that resonates, while still aligning with company messaging.

Technology empowers executives with the tools to spur change across their organizations. And, one can only presume that mobile technology will continue to play a pivotal role when it comes to employee communications and engagement.

Instant Insights /

Why Mobile Should Be Part of Your Benefits Communication Strategy

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