It takes a village to build a great brand.

With higher interest rates on deposits, lower loan rates and first-rate member service, credit unions offer benefits that far surpass those of banking institutions. Consumers who manage their finances through credit unions already understand the benefits, but potential members may not know the differences that exist between non-profit and for-profit banking organizations. Educating potential members can be done fairly easily, but to stand out in a crowd, credit unions need to go above and beyond – conveying a message that highlights the unique merits and services they can provide. When it comes to attracting attention, nothing does the job like a fresh, creative campaign.

The following are eight imaginative ways to brand a credit union.

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