Community volunteers needed (Image: Shutterstock).

In the credit union industry, community service is an honored principle — one that's especially promient in November and December, when many credit unions plan charitable endeavors. Those efforts could be wasted if nobody donates to the cause, participates in the event or helps do the work, but there are ways to avoid feeble philanthropy. Here are five secrets for rallying more volunteers, wooing more donors and getting the word out, all from credit unions that ran record-setting charity events this year.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.