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Most people plan to head to a brick-and-mortar story to do their holiday shopping this year, but almost half of them also plan to shop on their mobile devices as well, according to a new survey from Citi Retail Services. However, rewards will drive many of those purchase decisions, it found.

The survey of 1,000 U.S. adults revealed that 73% planned to go to physical stores to buy holiday gifts this year, but 42% also planned to shop from their smartphones and tablets. In addition, 57% planned to use their computers to shop, and 13% said they planned on using a virtual assistant such as Alexa or Siri.

Tina Orem

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