New credit union ATM ad/marketing deal.

A new multiyear partnership between Michigan Legacy Credit Union and ATM technology company FCTI is putting customized ads for the credit union’s products and services on ATM screens at 7-Elevens throughout the United States, according to an announcement from the partners.

The Pontiac, Michigan-based credit union, which has $183 million in assets and about 22,000 members, is able to design the look and feel of the ads, determine at what point in the ATM transaction the ads display and choose the products or services it advertises. The program includes the ability to target by location, set campaign start and end dates, as well as run multiple campaigns at the same time.

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