Credit Union Branding Strategy: Where Should You Begin?

It takes a village to build a great brand.

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success. It solidifies how your credit union is viewed by members and those you are seeking to do business with. To be memorable, your credit union needs to go beyond creating a fancy logo, as branding represents everything you stand for and all that you are offering. When your brand is at work, it conjures up a positive recognition of who you are. This includes being known for great rates, loan products and services, and member service – and the ability to help members meet their financial goals.

This is a competitive world. Reaching members takes a multi-layered approach, and a solid brand identity helps members immediately define who you are to them. While branding should be an important part of any marketing plan, it is often viewed as one of the biggest challenges for credit unions.