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Credit unions and core processing.

Many credit unions recently completed or signed for core system conversions, upgrades or other tech overhauls. Here is a look at some of the latest reported moves.

The $1.3 billion, San Francisco, Calif.-based SF Fire Credit Union selected the Portland, Ore.-based software-as-a-service marketing automation developer Act-On to automate and accelerate its marketing efforts. Act-On helps credit unions anticipate the right moment when a member is ready for a loan conversation.

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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