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Internet of Things

The term “Internet of Things” peaked in the Google Zeitgeist in October 2016, and for at least part of 2018, has hung below 50% of its high point. This is anecdotal, behavioral data at best – but what is interesting to consider is why the term in decline.

Rewind to 2016. Amazon was the only game in town for in-home, voice-activated devices with its Echo and Alexa ecosystem. Google was hot on its coattails with its burgeoning Google Home product line, and Apple was already pushing Siri on its handsets and macOS devices. Meanwhile, Nest Labs, Ring and others were only just starting to achieve more widespread market penetration with their connected home appliances and devices.

In just a few short years, smartspeakers – considered to be cornerstone IoT devices because of their ability to control other pieces of IoT technology – are on fire. Manufacturers like Google are showing 700% year-over-year growth in the category. Not since the iPhone launched the smartphone industry in 2007 have we seen a device type attain such rapid adoption among consumers.

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