CUNA has launched its first round of independent expenditures for five endangered House and Senate candidates, the association announced Wednesday.
The effort by CULAC, the trade group's political action committee, focuses on advertising on behalf of incumbents locked in tight races. The spending cannot be coordinated with the individual campaigns.
"Our strategic approach involves supporting credit union champions, regardless of their political affiliation, who understand issues affecting the industry and support policies that help credit unions serve their members," said Trey Hawkins, CUNA deputy chief advocacy officer for political action.
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The advertising focuses on a variety of issues, including job creation and tax cuts, as well as those vital to credit unions.
CUNA announced that it is pending $525,000 on digital advertising and direct mail on behalf of Sen. Joe Donnelly (D-In.) Donnelly was an early supporter of the bipartisan regulatory overhaul bill enacted this Congress.
Donnelly's opponent is businessman Mike Braun in the high-profile race. Former Vice President Joe Biden has traveled to the Hoosier State to campaign for Donnelly, while Vice President Mike Pence returned to his home state to campaign for Braun.
In Montana, CUNA is spending $250,000 on digital and radio ads. Jon Tester (D-Mt.) also was an early supporter of the regulatory overhaul measure; he is running against State Auditor Matt Rosendale.
In Arizona, CUNA is spending $76,000 on direct mail on behalf of Democratic Rep. Tom O'Halleran, whose opponent is Republican businesswoman Wendy Rogers.
CUNA also is spending $200,000 on television, radio and digital ads in support of Rep. Steve Chabot (R-Ohio). Chabot is running for another term and is opposed by Democratic Hamilton County Clerk Aftab Pureval. The Democratic Congressional Campaign has targeted this contest as a key race in their effort to regain control of the House.
In Texas, CUNA is spending $200,000 on the reelection effort of House Rules Committee Chairman Pete Sessions, a Republican. The money is being used on television, radio and digital ads, as well as a dedicated website. Session's race against civil rights attorney Colin Allred is considered to be a close contest.
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