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An ATM screen image from LGE Community CU’s Achiever Scholarship video contest.

The ubiquity of social media has made it part of most credit unions’ marketing conversations these days, but creating effective social media campaigns isn’t easy – just ask the six credit unions that won awards from the Marketing Association of Credit Unions (MAC) for their social media campaigns this year.

They’ll tell you that effective social media campaigns require far more work than just sending tweets or posting on Facebook a couple of times a week, and they require knowing far more than just the difference between a Snap and a Pin or how to upload video. They’ll also tell you that effective social media campaigns can do far more than just “get your name out there.”

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Tina Orem

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