Everyone knows financial literacy is important, but let’s be blunt —- financial literacy can be….well….. kind of boring, especially for young people who may opt to watch grass grow as a more exciting venture.

Which brings us to the next logical question: Is there a way to make financial literacy engaging, authentic and amusing?

The $616 million Merrimack Valley Credit Union reports it has successfully caught the attention of its millennial members by challenging them to test their financial smarts with CashIQ. The web-based and smart-phone friendly PlayCashIQ.com features quizzes, designed to test members’ acumen on nine financial topics and with chances to win cash and prizes, including discounts on financial products and services.

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Peter Strozniak

Dig Deeper

 

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