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401k under magnifying glass Workers are paying attention to other things about 401(k)s, too. Nearly half—49 percent—of respondents said that it’s important for their 401(k) provider to be a fiduciary. (Photo: Shutterstock)

Even in a time of increasingly trendy benefits aimed at attracting and retaining younger employees, the 401(k) is still a valuable recruiting tool—that’s the word from Betterment for Business.

Results of its 2018 Customer Survey indicate that, although employers are diversifying the funds they spend on employee benefit packages as they seek to lure younger workers with much-needed skills, the 401(k) is holding its own against such newer offering as unlimited paid time off, tuition reimbursement and professional development opportunities.

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