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401k under magnifying glass Workers are paying attention to other things about 401(k)s, too. Nearly half—49 percent—of respondents said that it’s important for their 401(k) provider to be a fiduciary. (Photo: Shutterstock)

Even in a time of increasingly trendy benefits aimed at attracting and retaining younger employees, the 401(k) is still a valuable recruiting tool—that’s the word from Betterment for Business.

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