Say goodbye to managers and board members who bring your CU down.

If you’ve read any of my articles or heard me present, you know I’m a passionate credit union advocate. If you know me, you’ll understand how hard this opinion piece was to write – but I’m writing it in hopes it will catch the attention of a few people who are hindering and not helping their credit union membership, employees and/or the credit union movement.

Expressions such as “thinning the herd” sound harsh, except when we talk about non-performing members. We’re comfortable when it comes to members. Many are willing (anxious even) to close accounts that are not profitable, become dormant or become a net expense to the organization. We try to cross-sell, activate and then – at the end of the day – if they don’t engage, we either fee or escheat them out.

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