6 Arguments for Thinning the Credit Union Herd

Say goodbye to managers and board members who bring your CU down.

If you’ve read any of my articles or heard me present, you know I’m a passionate credit union advocate. If you know me, you’ll understand how hard this opinion piece was to write – but I’m writing it in hopes it will catch the attention of a few people who are hindering and not helping their credit union membership, employees and/or the credit union movement.

Expressions such as “thinning the herd” sound harsh, except when we talk about non-performing members. We’re comfortable when it comes to members. Many are willing (anxious even) to close accounts that are not profitable, become dormant or become a net expense to the organization. We try to cross-sell, activate and then – at the end of the day – if they don’t engage, we either fee or escheat them out.