Comprehensive security is a big part of a satisfying member experience.

In today’s day and age, consumers expect more bang for their buck than ever before. Subscription-based services like Amazon Prime, Spotify and AAA, among others, pack value into base services for a low monthly cost, raising consumer expectations for more than the basics for less money. For example, AAA is not just a roadside assistance service any longer; members also have access to money-saving discounts and other perks.

Analyzing larger trends within today’s retail space can serve as an example for credit unions. By finding ways to increase value for members while keeping costs low, both for members and the institution itself, credit unions can raise acquisition levels, quality of member experience and retention rates.

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