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CUs consider how GDPR might impact them.

GDPR is now a little more than one month old. The new EU guidelines affect the way personal data is collected, processed and used for European citizens. And though the ruling is now in practice, there continues to be a steep learning curve for bank and credit union marketers about its use and impact.

As digital marketing investments ramp up, creating a range of new consumer touchpoints for data collection and activation, banks and credit unions need to understand what GDPR will and won’t do to their campaigns. But as with any new regulation, misconceptions hamper progress. Here is a look at two of the most common.

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