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Zeroing in on member satisfaction.

Know Your Customer (KYC) is often perceived as solely a compliance issue, where financial institutions require a lot of information from a potential customer or member to verify their identity before an account can be activated. However, KYC goes far beyond compliance.

Credit unions allocate significant portions of their budgets for attracting and retaining members, but to successfully maintain those member relationships, credit unions must deeply know them and understand their distinct needs at every stage of the relationship. This results in a better experience, which makes it easier to retain the members that credit unions work so hard to attract.

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